The Freeman Challenges

The rewards of an endowment are many: it signifies a major turning point in an organization’s growth and creates an aura of permanence; it conveys a ‘seal of approval’; it can contribute to the long-term stability of an organization; it can generate income long after contributions are made; and, it’s a powerful way to pursue long-term organizational goals. Are you ready?

Rising to the Challenge

Four very different organizations applied for and were accepted into the 2016 Freeman Challenge program. The Coliseum Square Association, the Lens, Lighthouse Louisiana, and the YMCA of Greater New Orleans, all community enhancing nonprofits that have missions for good in the New Orleans and South Louisiana region. All four used committed, motivated, enthusiastic and passionate board members to lead the Freeman Challenge campaigns to rally donors to the goal. Not only did each meet their fundraising goals, but in the process they each grew their organizational effectiveness and confidence about the future of their organization.

The Coliseum Square Association (CSA)

A neighborhood association supporting New Orleans’ Lower Garden District

GoalTo raise $50,000 to be matched with $25,000 from the Freeman Challenge for an endowment fund devoted to maintenance and enhancement of the historic fountains and framing green spaces in Coliseum Square and the Lower Garden District.

Challenge Met: Learn how CSA raised more than $68,000, matched one-for-two by the Freeman Challenge

The Lens

New Orleans’ first and only nonprofit, public interest newsroom focused on public policy with investigative journalists aiming to engage and empower the residents of New Orleans and the Gulf Coast by providing information and analysis necessary to advocate for more accountable and just government

GoalTo raise $10,000 to be matched with $5,000 from the Freeman Challenge for a Board-Restricted Reserve Fund.

Challenge MetLearn how the Lens raised more than $10,000 by November 30, 2016 through the Banking on the Future of the Lens Campaign, matched one-for-two by the Freeman Challenge. Now the restricted “rainy day fund” will add a needed measure of stability to the financial operations of the public interest newsroom.

Lighthouse Louisiana

Provides people with disabilities opportunities to succeed

GoalTo raise $150,000 for a $75,000 match for the endowment to help ensure the Lighthouse remains a beacon of hope for people with disabilities for generations to come.

Challenge Met: Lighthouse Louisiana secured a $150,000 gift that will be matched with $75,000 by the Freeman Challenge to establish The George Villere Endowment.

YMCA of Greater New Orleans

Grounded in Christian values, the Y strengthens communities through programs encouraging youth development, healthy living and social responsibility 

Goal: To raise $50,000 to be matched with $25,000 from the Freeman Challenge for a Heritage Fund endowment housed at and managed by the Greater New Orleans Foundation.

Challenge MetLearn how the Y raised $53,610 for the Heritage Fund in 2016 matched one-for-two by the Freeman Challenge.