Pitch It! The Innovation Challenge

This grantmaking program is currently closed, but we encourage you to revisit this page often to learn about new grant cycles.


As the late management guru Peter Drucker said, “Innovation is change that creates a new dimension of performance.” To support innovative leaps in nonprofit organizations, the Greater New Orleans Foundation Organizational Effectiveness Initiative is sponsoring Pitch It! The Innovation Challenge 2018 with funding from the Kresge Foundation and Chevron.

The Greater New Orleans Foundation will fund an innovative and bold approach addressing a technological, organizational, management, governance, leadership or programmatic issue and/or problem facing your organization.  Examples include how to rethink your service delivery model, find a new approach to a long-standing nonprofit need, manage cash flow, use technology to drive program delivery, try a new approach to funding, develop an earned-income stream, collaborate with other like-minded organizations, develop a data tool to drive decision making or redefine your measure of success.

The top prize is $25,000 with $7,500 to second place and $5,000 to third place. With this seed money, the winning organization will implement an innovative idea and build upon its findings.

Here’s why we’re doing this:

One of the functions of the Greater New Orleans Foundation is to increase organizational effectiveness (OE) in the nonprofit sector. Organizations that are working to meet human needs require support to adapt to the ever-changing economic, cultural, and environmental landscape.

With Pitch it! The Innovation Challenge we want to help our nonprofits push their current thinking, practices, tools, and approaches thereby furthering their capacity and effectiveness. Just as importantly, the opportunity to take a risk and think outside the box may well catalyze other entities to take their own innovative leaps. Together, this will lead to a strengthened network of nonprofits willing to share new ideas and practices that work for a healthier nonprofit eco-system and community.

Challenge Objective:

This challenge aims to implement a simple and focused innovation.

The objective is to push nonprofit organizations to re-think, re-frame, re-position and re-imagine how they carry out their business and advance the mission.

The outcome of Pitch It! The Innovation Challenge 2018 is to spur your nonprofit organization to deploy your smarts and innovation to the common and complex problems facing your nonprofit (management, leadership, governance, adaptive or program) and develop a bold innovation which leads to a more sustainable and effective organization.

Additionally, the innovation can serve as a model or catalyst for other nonprofit organizations to create a profound change in the way our region’s nonprofits approach their work by sharing ideas that can take root, spread and impact others dealing with similar issues.


Any 501(c)3 that is headquartered within the region served by the Greater New Orleans Foundation and is in good standing with the IRS is eligible to apply.

A cohort of organizations may apply. This cohort must include a lead 501(c)3 nonprofit working with a government agency, academic institution and/or private sector organization that cares about innovation, human service, capacity-building, and has the willingness to work collaboratively. The lead applicant for a cohort must be a nonprofit within the aforementioned parameters.

While any nonprofit can apply for Pitch it!, priority consideration will be given to organizations in the Human Services field or those nonprofits who deliver programs and services with a human service benefit.

Only one idea per organization will be accepted so bring your best idea forward.


Pitch It! The Innovation Challenge 2018 is a two-step process:

Part 1: Applications will open TBD and close TBD. Nonprofit organizations submit a simple and focused description of their innovative idea that addresses the challenge objectives and outcomes. Three finalists will be selected by a panel comprised of innovative national and local philanthropists, business and community leaders.

Part 2: On TBD, three finalists will be announced. Finalists will be invited to further develop their “Big Idea” into a more substantive and detailed innovation through an orientation meeting, a series of three mandatory coaching sessions, as well as a mandatory dress rehearsal with professional guidance. All coaching sessions will be about one hour per organization and will be held at the Greater New Orleans Foundation, with the exception of the dress rehearsal. The coaching dates for 2018 were:

September 6-Orientation Meeting 10:00-11:30am
September 13-Coaching session AM
September 20-Coaching session AM
September 27-Coaching session AM
October 3 – Dress rehearsal 1:00-2:30pm

The three finalists will “pitch” the final “big idea” to a judge’s panel on TBD.

The three finalists agree to share their innovation and learnings with the Greater New Orleans Foundation, its grantees, and others to help other nonprofits innovate. We will profile the finalists on our website. All proposals received will be highlighted on GNOF’s website—the organization’s name, along with the headline of their big idea.

Criteria for the Pitch It! Innovation Challenge 2019:

  • Clarity and focus of innovation
  • Originality of approach
  • Benefit to those being served by organization
  • Creates a stronger, more effective mission driven organization
  • Aligns with the intent and outcomes of the Pitch ItThe Innovation Challenge 
  • Has good chance for successful implementation and can be a quick win
  • Applicable to other nonprofit organizations
  • Smart and creative use of resources

Challenge may not be used for:

  • Capital for building acquisition or renovation
  • Fees for memberships, dues, subscriptions, etc.
  • Operating deficits or retirement of debt
  • Scientific or medical research
  • Individuals, either through scholarships or other forms of financial assistance
  • Special events or conferences
  • Programs that require exposure to, adherence to or conversion to any religious doctrine in order to receive program services
  • Endowments

Funds provided to winning efforts are intended for use in implementing the bold ideas in accordance with city, state and federal laws. Any excess funds must be used to help build winning organization’s innovation capacity.

How to submit a proposal for the Pitch It! Innovation Challenge 2019:

Please review guidelines and submit your application via the GNOF online grant module.

Application period is TBDApplications will only be accepted via the online system. Submission of application signifies agreement to all the conditions set forth in this document.


All applications must meet the criteria listed below and submissions will be evaluated on them. The three most promising proposals move forward to the finalist round.


Our technology partner, Foundant, has created a brief tutorial for applicants that may be viewed here. It is highly recommended that all applicants review this video before beginning a new application in order to better understand the process.

Proposals that are not submitted electronically will not be considered for funding.

Questions? Please visit our Pitch It! FAQ or email Kristen Craig (kristen@gnof.org).

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Previous Grantees

Year Grantee Purpose Amount
2017YMCA of Greater New OrleansH2Geaux Swim Program$5,000
2017Rising Foundations/First 72+Pay It Forward Communal Loan Fund$25,000
2017Luke’s House Clinic Street Medicine Program$7,500
2016Lighthouse LouisianaSupport Mo-Mobility program to increase independence for teens and adults who are visually impaired or blind through eliminating key deficiencies in our current bus route system.$25,000
2016New Orleans Food & Farm Network (NOFFN)Launch Real Food Real Local: NOFFN incubates a food manufacturing business that sources ingredients from local farmers and provides on the job training for formerly incarcerated individuals in New Orleans.$7,500
2016YMCA of Greater New Orleans-Educational Services (YES!)Support Literacy Concierge: YES! program, which combines hospitality and know-how to connect adults with life-changing education and job programs that lead to a living wage, stable households, and better quality of life.$5,000
2015CBNO/MAC FoundationTo support development of the "People's Budget" on-line, interactive game, allowing New Orleanians their first real opportunity for input on city spending decisions.$5,500.00
2015NAMI-St. TammanyTo support development of a smart phone app providing first-responders with additional resources for encounters with those living with mental illness.$8,000.00
2015Reconcile, Inc.To support development of a "bus-taurant" to bring fresh produce and preparation techniques to food deserts.$25,000.00
2014VIA LinkTo support implementation of Y Texting program, a means for those in crisis to reach out via text.$7,500.00
2014New Orleans Kids PartnershipTo help support Create an interactive online platform that will increase the number, strengthen the quality and enhance the impact of adult-youth mentoring relationships in New Orleans.$5,000.00
2014Second Harvest Food Bank of GNO/AcadianaTo support use of 21st century fish farms to grow organic food and cultivate sustainably grown food systems for hungry, distressed communities across south Louisiana$25,000.00
2013Covenant HouseTo support YOUTHCONNECT, an innovative new “app” for at-risk youth.$2,500.00
2013The Gentilly 6To support the fight against blight and abandonment by creating an investors pool that will give them legal leverage to negotiate cures with negligent property owners.$5,000.00
2013UNITY of Greater New OrleansTo support a statewide “supertool” to swiftly and strategically assess homeless clients and to more effectively target limited services, housing, and resources to end people’s homelessness.$25,000.00