Build Your GiveNOLA Day Social Media Strategy

Build Your GiveNOLA Day Social Media Strategy

April 11, 2023
1:00-2:30 pm


Register Here

Social media is an effective tool that enables users to reach wide and diverse audiences – it is especially useful for GiveNOLA Day. Guidance around social media usage is our most requested workshop and resource for GiveNOLA Day because nonprofit staff recognizes the potential of social media’s ability to connect with prospective donors.

This workshop, designed for all levels of social media users, will give participants the knowledge and tools needed to effectively understand, create, and execute a successful online fundraising campaign for GiveNOLA Day.  Real-world experience, best practices, and templates that can be put to immediate use will be shared during the session.

Participants will leave this workshop with:

  • A knowledge of the role of social media in an overall fundraising strategy.
  • An understanding on how to build and strengthen your nonprofit’s social media presence and outreach.
  • Strategies to inspire and engage potential donors
  • Effectively leverage various platforms and tools for social media engagement

The webinar will be held on Tuesday, April 11th from 1:00-2:30 pm. The workshop is free, but registration is required. Please click here to register.

About the Presenter:

April Catarella
Gambel Communications

With a background in marketing, communications and non-profit management, April brings a diverse set of skills to Gambel Communications clients.  As senior director of public relations, she oversees Gambel’s internal systems to optimize client service delivery, provides critical support for the overall operational management and leads our social media strategy efforts across the agency and recently attended a nationally recognized Social Media Conference to further develop her skills and understanding of this constantly changing resource for our clients.

An avid sports fan, April began her career working in minor league sports. First, for the Louisiana IceGators, a minor league hockey team in Lafayette, and then for the Montgomery Biscuits, the double-A baseball affiliate of the Tampa Bay Rays in Montgomery, Alabama. April led a wide array of marketing and communications strategies including fan entertainment, community relations and social media.

Wishing to return home to the New Orleans area, April later joined the Muscular Dystrophy Association where she served as Executive Director for almost ten years. Her role included public relations, executing special events and developing client relationships throughout the state of Louisiana. April also served as the Communications Manager for Einstein Charter Schools in New Orleans where she aided in branding and communications strategies as the charter network opened three new schools over two years.

April is a Board Member and Vice President of Communications of American Marketing Association (AMA) New Orleans, an active member of the Jefferson Chamber Education and Workforce Development Committee and volunteers her time as a Board Member for Swollfest Fishing Rodeo which is held in Grand Isle every June and benefits children’s charities and military families.

April graduated from Louisiana State University with a Bachelor of Arts in Mass Communications with a concentration in Public Relations.  While attending LSU, April proudly served as a Batgirl for the LSU Baseball program and worked in the Office of Undergraduate Admissions. Outside of the office, you can find April strolling through City Park with her dog Murphy, dancing to live music at every festival or watching LSU and Saints games.